The Evolution of UI/UX in Outcome-Oriented Models: Innovations Shaping Experiences with AI.
Introduction: In the era of outcome-oriented models driven by AI and ML technologies, the landscape of UI/UX design is undergoing a profound transformation. As products and industries embrace declarative, outcome-driven approaches, the design principles governing user interfaces and experiences are evolving to meet the demands of a more personalized, intuitive, and context-aware digital world. Let’s…
Leveraging AI/ML to Enhance User Activation and Engagements.
Innovative strategies are crucial for maintaining a competitive edge, particularly in user engagement and activation. This post outlines our integration of Artificial Intelligence (AI) and Machine Learning (ML) to significantly impact user experience and business outcomes for Mashkor. Our primary focus was on optimizing the experience for both first-time and existing users. Need Our journey…
Optimizing the Activation loop iteratively to improve the conversion for Mashkor App.
Introduction Outcomes and Stories of Specific User Groups – Goal: Improve conversion rate. Conclusive Insights
Unlocking Success with MVPs: Enhancing Customer Experience
Wanted to share some learnings about MVP’s. In our fast-paced world of product and growth, especially for domain in our which is highly operation-driven business, the mantra was clear to test out ideas soon –MVPs (Minimum Viable Products) should make customers’ lives faster, easier, and less expensive Here’s a breakdown of how MVPs achieve these…
🌱The Evolution to Product – Growth function.
Having received numerous inquiries from my network about the nuances between Growth Product leaders and traditional Product leaders, I thought to shed light on this topic from all the work I have been doing and how its differentiated from my previous approach.The role of Growth Product function is at the crossroads of product development and…
Growth Strategy for Clear App- Learnings from Capstone.
In the 8-week boot camp project with GrowthX, after the four weeks of deep diving in modules, we had to apply the concepts and fundamentals we learned to real-time products. We got the opportunity to create a Growth Strategy for a product from Clear. (previously ClearTax). We were a group of 5 team members from…
Growth check!
I have been a Digital Marketing professional for eight years and specialized in SEO for seven years. I have worked with numerous varied projects to achieve results. I also have run websites for fun and flipped them after building them totally from scratch. I have done a lot of experimentation, data-driven actions, and metric monitoring…
First Surfing Lesson
My first surfing lesson. “You cant stop the waves, but you can learn to surf”. Taking my first surfing lesson. It did take me 90 minutes to learn and get it manageable. Ofcourse I crumbled a few times, But did get there! Thanks to the team.
Physical Transformation
Part-1 (Jan-18) Lately, I have been continually asked for inputs from a lot of friends, for the quick physical transformation in a short time. I have been…
“Pain with reflection” = ” awesome Growth”!
This is an idea has had a huge impact on me, a long time back unknowingly and now knowingly. I will try to discuss only the emotional pain, causes and some remedies to deal with it. Also, in many cases, even physical pain can be managed if we can handle the emotional pain well! I…
Intuitions, Impulsiveness, errors, mistakes –– the science behind it!
I have been intuitive and impulsive for most of early life, which has got me into trouble on a lot of occasions. I have been lucky to receive tough love several times from special people in my life and realize some of my shortcomings. This leads me to read (have been able to finish 21…
Opinion and Empathy: Bill Bullard
Happen to just come across this image, and it just hit me to the core. I just kept reading about Empathy and Opinions in so many places. It really did not make me understand to clearly, a lot of my Mentors and the Leaders I like and follow mention about Empathy, this one just got…
MUMBAI-PUNE EXPRESSWAY: AN EYE OPENER TO INDIAN INEQUALITY
India ranks 130th amongst the 188 countries on the Human Development Index, however, once inequality is factored in, we drop even further to rank 150th. In addition to employment strategies, the report calls for the government, civil society and private sector to work together and help to reduce inequality. One such incident we would like…
Thailand Diary
Howdy , So my last vacation of my year was in Thailand, I just loved the vibes of that country, on a personal experience it had a blend of the feeling you get in India an Island as well. The moment I landed in Bangkok, I had this feeling same like Mumbai. And then boarded…
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