Nova Benefits – Growth /Product
Problem-solving, growth initiatives, experiments, and process improvements across the funnel.
Launching new acquisition channels- experiment, learn, iterate until the channel is ready to scale, at which point, the demand generation team will take over and run the
operations.
Identify the growth levers and models to move the most important needles.
Ideating new loops, channels, and tactics to test hypotheses with experiments.
Improving on existing growth model hypotheses by creating systems, processes, and learnings.
Experiments across various channels, organic, LinkedIn, Performance, and Referrals.
Worked on user engagement stories.
Significant contributions with the growth team to achieve the OKRs.
Summary: Responsible for strategy, experiments, optimizations, and setting up processes.
Growth: x -> 3x
Fund Stage: Series A – $14mil
Pricelabs – Growth (Product)
Successfully implemented the Organic channels, got involved in the complete Acquisitions strategy for Pricelabs, and also worked on some engagement user stories. This is one of the most successful product learning experiences I have had.
Involved in evaluating paid channels, experimenting with modern marketing methods, and working on internal Growth loops for users.
Responsible for strategy, experiments, optimizations, and processes.
Growth : x -> 10x
Fund Stage -> Series A $30
ARR: $1Mil -> $8Mil
SEO-Saas Case Study- Pricelabs
Handled the complete organic channel for a SAAS company.
Have a look at the details here.
3X Growth in a span of 18 months.
Google Web Stories
Been a part of the Google Web Stories creator plugin in the WordPress plugin repository.
Part of the team to help with search terms from competitive products like Canva, Instagram.
HCL Case Study
Achieved some quick results for within 2 months of execution. Consulted complete plan for the processes further.
Multi Country Experiment
Website create for SEO fun to experiment.
Flipped after a few months.
Multi country website was a simple content based site, helping people to use financial products like online banking, credit cards, loans….
Simple Experiment
Website create for SEO fun to experiment.
Flipped after a few months.
Single country website was a simple content based site, helping people to use financial products like online banking, credit cards, loans….
0-300k users in 1 years with simple SEO fundamentals.
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