Unlocking Growth: The Mashkor Journey

Achieving 3x monthly run rate in user and revenue growth in just 18 months! 📈 Rarely shared publicly, but here’s the behind-the-scenes story of our remarkable journey. ✨

Market Insight:

  • Kuwait’s population: 4.82 million, with 1.3 million local Kuwaitis and 3.2 million expats.
  • Kuwaiti Dinar is the highest valued currency globally, at 1KD = $3.2.

User Insight:

  • Kuwaiti Nationals’ average income ranges from $35,000 to $110,000.
  • High spending power of locals, with a love for quality family time.
  • In Kuwait, around 60% of local Kuwaiti households hire house drivers to manage outdoor errands, including shopping and transporting goods.

Product Insight:

  • Mashkor isn’t your typical delivery service; it’s an app where your personal shopper goes out and buys whatever you need.
  • Users can order from any shop, and our personal shoppers ensure seamless service.
  • Leveraging technology with AI and ML for personalized experiences, boosting activations and engagements by 40% and 30%, respectively.

For my learnings, I have documented some product and growth strategies in small pieces on my blog.

Summary: Enabling locals to reclaim quality family time by entrusting us with their outdoor errands and shopping experiences has been key to our success.

Thanking Notes:

  • Community Angle: Grateful for the support and learnings from GrowthX and Reforge, and all my friends in these communities. 🙌
  • Team Support: A huge shoutout to my incredible team, especially Sangeeth, for their unwavering support.
  • CEO Appreciation: Special thanks to Fahad for his invaluable insights, resources, and support at every stage.

This milestone wouldn’t have been possible without each and every one of you. Thank you for being part of this amazing journey! 🎉