Portfolio

Product Leader with 10+ years of experience overseeing the entire product lifecycle. Expertise in devising product strategy and roadmap, cross-functional team collaboration, and customer-centric, data-driven decision making ensuring compliance. Proficient in translating user insights into actionable plans to enhance user experience, optimize product performance, and achieve business objectives.

To Sum Up…

Product Experience: B2C, B2B, B2B2C across product stages 0-1, 1-10, 10-100.

Industry Experience: Logistics & Delivery Marketplace, Insurance, SaaS.

Best Recent Achievement: As a Senior Product Manager led the strategy and execution for growing a product line by 3x in 18 months; owned OKRs for Conversion, Retention, Engagement, and Monetization end to end.

Background: Software Engineering, Founder of 6 websites with 2 successful premium exits, Project Management, and Growth Marketing.

Cross Collaboration – Worked with various teams—tech (engineering managers, frontend and backend engineers, data scientists, architects), product designers (UI/UX), marketing, legal, finance, sales, user research (quantitative and qualitative), and customer support — to build products that solve user problems and create value.

Below are some specifics of the work I have done –

Product – Growth Lead – Mashkor

B2C – Hyperlocal app. Fund Stage: Pre-Series A
It is a much loved hyperlocal consumer app with above 4.5 ratings.

Product Leadership:

MAU and Revenue Growth: Achieved a 3x increase MAU and a 2.8x revenue growth over 18 months through product features solving for pain points and growth initiatives, earning leadership recognition.
OKR Leadership: Led the OKRs and crafted a comprehensive product strategy and roadmap focusing on innovation, acquisition, retention, engagement, and revenue growth.

Product Suite Revamp:

User Profile Segmentation: Utilized user research to pinpoint a SOM of 500k users and delineated two distinct user personas for “Buy Anything” and “Pick Up Anything” services, informing the creation of Minimum Lovable Product (MLP) flows.
Activation Loop Improvement: Enhanced activation loops by 40% within the first 8 months by refining onboarding, sign-up, and conversion using the ARIA framework.
User Engagement Boost: Increased user engagement by 1.3X and improved activations by 15% by leveraging AI/ML for tailored product discovery and use case education based on user behavior (RFM) and journey paths.
Outcome – Increasing MAU from 7k to 25k monthly run rate.

Product Management:

Implemented Product Requirements Documents (PRDs) and user stories. Define prioritized, A/B experiments, and GTM strategies.

Cross-Functional Collaboration:

Collaboration and alignment across UI/UX, Engineering, Marketing, ,Customer Support, finance, and legal teams to ensure seamless product development and delivery.

Nova Benefits – Growth /Product

B2B – Insure-tech Fund Stage – Series A

Boosted website traffic by 2.5x and grew lead generation by 20% in just 4 months by spearheading a product-led website initiative.
30% increment in LinkedIn ABM campaigns by innovative growth experiments.
Automate sales funnel to cut 30% reach out times.
Led growth and product problem-solving initiatives, experiments, and process improvements across the funnel, contributing significantly to achieving OKRs for two quarters.
Growth: x -> 3x

Pricelabs – Growth (Product)

B2B SAAS – Vacation Rental Fund Stage – Series A

Successfully implemented the Organic channel – SEO. Got involved in the complete Acquisitions strategy for Pricelabs, and also worked on some engagement user stories. This is one of the most successful product learning experiences I have had.

Involved in evaluating paid channels, experimenting with modern marketing methods, and working on internal Growth loops for users.
Responsible for strategy, experiments, optimizations, and processes.

Growth : x -> 10x